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Charu Sabale, Director, Zero Friction’s India subsidiary says, “Unlike other parts of the world, gaming in India does not enjoy recognition as serious sport. Vixture will provide a platform for budding Indian talent to showcase their skills. The largest ever prize money offered by Vixture indicates the commitment of Zero Friction to gaming in India.”

The registration for the competition opens in the first week of May. The preliminaries will be held between May 15 and 30 in Mumbai, Delhi, Kolkata, Bangalore, Hyderabad and Pune, where teams of five gamers will play five games. Vixture will feature five globally popular games by Electronic Arts – Crysis, Need for Speed Pro Street, Cricket 07, FIFA 08 and Fight Night Round 3. While Crysis will involve all five players from the teams, other games will be single person shootouts. Sixty-four finalist teams will then compete for the top spot in Mumbai from June 13-15.

Prashant Ojha, Business Manager, EA Sports, says, “India is a very nascent market for gaming which has been growing only over the past three years. With Vixture we’ll be taking gaming mainstream and letting gamers explore gaming as a career option.”

Sabale claims that the game content has been verified to suit all age groups and parental approval will be required for minor players. Asked about how the encouragement of gaming among children will lead to lesser physical activity, she said, “With Vixture, we are actually bringing the children outside their homes for the competition. If you look at players in gaming complexes and cyber cafes, they’re very active and excited.”

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