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MTV Insight Studio brings to you "The State of Cool", a compilation of insights and trends of I-Gen - Young India.

MTV Insight Studio, the channel's research wing has chosen emerging and dominant trends from various Indian and global studies which will not only give you an idea of how this generation thinks but will tell you about ways to connect with them.

The book "State of Cool" is a journey into the consciousness, psyche and style mantra of the youth. The target group for the studies are economically active people in the age group of 15-24 years, living in urban India

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