Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
MTV’s youth guide
MTV Insight Studio brings to you “The State of Cool”, a compilation of insights and trends of I-Gen — Young India. MTV Insight Studio, the channel’s research wing has chosen emerging and dominant trends from various Indian and
global studies which will not only give you an idea of how this generation thinks but will tell you of ways to connect with them.
The book, “State of Cool”, is a journey into the consciousness, psyche and style mantra of the youth. The target group for the studies are economically-active people in the age group of 15-24 years, living in urban India. The study has revealed that an average of nine billion is spent as pocket money by young people in India everyday.
Printer friendly
page
Send this article to Friends by
E-Mail
Metro Plus
Bangalore
Chennai
Coimbatore
Delhi
Hyderabad
Kochi
Madurai
Mangalore
Puducherry
Tiruchirapalli
Thiruvananthapuram
Vijayawada
Visakhapatnam
|
