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Ready to move on

In action Seenu Vytla enacting a scene for Genelia on the sets of ‘Ready’

Seenu Vytla’s track record has never been enviable and neither did he realise he had a sense of humour till he met Nagarjuna. He’d once gone to the actor to narrate a story after Nee Kosam released, the film got seven a wards but Nagarjuna felt his subject was dark and needed a liberal dose of entertainment. The director took his advice seriously and churned three films Dee, Dubai Seenu and Ready all of which boast of a unique brand of comedy. The former two films have made a business of 10 and 15 crores and now Ready is all set to rock the industry. Trade pundits predict it could bring 25 crores easily and has placed Seenu Vytla on a strong wicket. He is now heralded as the Andhra Priyadarshan who can make a comedy out of any genre that can please all segments of people.

What makes the director the most loved person on the sets? Comedian Brahmanandam who is an integral part of all his films and plays a crucial role in its success says, “he is a man with no ego, he has the uncanny ability to judge what an artiste is capable of dishing out, and goes all out to get it out from him. He is a perfectionist and a committed director and has both the qualities of K. Raghavendra Rao and Jandhyala.” His writing department keeps improvising the comedy even while the artistes are on the sets as he insists that they shouldn’t be bookish and must write as if one talks in real life. Also his artistes react to the situations and seldom perform.

While the limelight shy Vytla is being bombarded by congratulatory calls, there is no trace of any exultation on his face and plays things down. He is merely responding to the TV and radio interviews and says that though it feels nice, it doesn’t charge him up. He says, “believe it or not, right from the beginning I knew the fate of all my films. And for Ready, which is inspired by Maya Bazaar and DDLJ (Dilwale Dulhaniya Le Jayenge), right from the inception to the treatment and the release, I knew it would work. I have spent sleepless nights almost every day wondering if the scene would develop just the way I conceived. Once the film has wound up, my work is done. I have moved on. I’m now worried about my next film —King with Nagarjuana. It has to keep pace with Ready, its success is a huge responsibility.”

While Ready marks his emergence from relative anonymity into the spotlight, one should remember that this is a film that one shouldn’t dissect but just something that needs to be watched, experienced and laughed over with friends.

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