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A green message

The world’s first ‘ecopolis’ in the UAE, ‘vertical farms’ in rundown NYC buildings, Italian ‘smog-eating cement’ and British ‘carbon neutral beer’ are just some of the remarkable initiatives highl ighted in CNN’s global week of special programming “Going Green: Search for Solutions”. Airing in the run-up to the G8 in Hokkaido, Japan where global warming and climate change are high on the agenda, the week represents the network’s most comprehensive assessment to date of environmental threats and solutions in five distinct areas: Energy (June 30), Green Living (July 1), Food and Water production (July 2), Business/Innovation (July 3) and Transportation (July 4).

CNN correspondents report live from five continents, harnessing resources from the network’s 30 international bureaus. A vital component of “Going Green” engages viewers and users to share their ideas and personal accounts of how they make the world a ‘greener’ place to live. Contributors of videos, photos, audio or text to www.iReport.com may see the material they submit appear on a CNN network or at CNN.com. An online special at www.cnn.com/goinggreen features exclusive video and in-depth coverage tracking the environmental footprint left behind by citizens of the world. Read in-depth interviews with experts and activists and learn more about the search for alternative energy. To further promote CNN’s green message, the network will implement a comprehensive marketing campaign, ‘Recycling is a Beautiful Thing’. Sending an emphatic message that the world today needs creative solutions to environment problems that can no longer be ignored, CNN will exhibit an art piece, the Tiger, created with waste material in Mumbai. The piece is created by well-known contemporary artist Suryakant Lokhande.

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