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Under one roof

Alibaba’s treasure cave Name it and you’re sure to find it

Imagine a shop that claims to be the complete shopping experience and offers you all items ranging from clothes to laptops to food items and furniture and other home accessories, from world-famous brands. Too good to be true! Head to the Brand factor y at Hare Rama Mall, Wilson Garden, Hosur Road. . The store is massive, spread across four floors and showcases nearly 300 brands. Each floor comprises sets of varied items.

The organisation of the store is much better than many malls that have sprung up across the city.

The ground floor basically deals with women’s wear including ethnic and western designs. It stores most brands such as Louie Philippe, Van Heusen and others. Accessories such as bangles, rings, wrist watches are also available on the floor. A section of the floor also encompasses the children’s collection and offers not only clothes but also an array of toys and games sets that would interest children a great deal. The biggest USP is that the store offers a 30 to 40 percent discount on most items.

The first floor stocks electronic items, with an exclusive store devoted to electronic accessories, computers; both laptops and desktops laptop bags, battery chargers etc. Discounts are also offered on the computer items, though easy finance schemes are yet to be introduced.

However, the store manager assures, “They have set base here recently. Most other brands are already offering finance schemes. Easy finance schemes will be launched soon in all the shops.”

Many prominent brands also sell a variety of men formal and informal wear ranging from suits, ties to informal tees and other items, again with a number of discounts thrown in. The shoe and the sandals collection is rather extensive and stocksbrands from local makers and have sandals to high-end boots and sports-shoe collection.

Another prominent feature of the store is the Dollar Store that sells all imported items at a flat rate of Rs. 99. While some items in the store are singularly sold for Rs. 99, a number of the smaller edible items like Chocó biscuits, Mars chocolates and top ramen noodles pack are available in multi-packs.

The third floor is dedicated to the youth and offers a wide range of sports items and high-end jerseys, shoes etc. A wide range of home furniture items ranging from frying pans to cutlery and carpets, sofas etc are also available at the store.

If you are tired after all the shopping, head to the café on the third floor and refresh yourselves with fruit juices and food items. The store is located on Wilson Garden and is the second brand factory outlet in the city.

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