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Filmy takes

Neha Sareen and Ira Dubey will anchor Chicks on Flicks on Sony Pix



VIEWS GALORE It is necessary to treat a film like a piece of art

TV host Neha Sareen and actor Ira Dubey will review films on Sony PIX’s “Chicks on Flicks”. The movie channel aims to tell viewers what Hollywood movies “to trash or catch”. Says Ira, “Both of us come from strong t heatre backgrounds and have studied film appreciation. This was the right pairing as we both have a passion for cinema.” For Ira, movies were all about the importance of performances, and hence looks into other aspects of theories, direction and cinematography for that holistic look.

Says PIX’s business head, Aaron Sunder: “We looked for one year for film critics and decided to narrow down on Ira and Neha, considering their film sense and knowledge. It is spontaneous and disciplined. There is no five-star rating system for the films either.”

Ira says the idea of having two critics for a TV show is to give two different perspectives on the same platform. “It is not an entertainment show about trivia and stars, but about reviews and giving reasons why some films work and some don’t.” Aaron doesn’t think the title of the programme is demeaning at all, and that the phrase was meant to sound catchy. Ira elaborates: “The idea of choosing two female hosts for the show was not to present views from a female perspective.” Neha feels that as a critic, it is necessary to treat a film like a piece of art.

The show will discuss four to five films every Friday that have either been released in the box office or on DVD. Say Neha and Ira: “We watch the films separately and write our own film reviews before the show, which has no script.” They even plan to have an interactive blog with more details about the films.

The three rattle out the statistic of 33 per cent growth in English film audience every year. “Thanks to multiplexes, there is a growing niche English film viewership which do not have a single programme dedicated only to English movie reviews in India.”

Neha and Ira say that it is their eye for details and nuances from the dialogue to editing which will form the basis of their programme. Catch the “Chicks on Flicks” every Friday at 7.30 p.m.

AYESHA MATTHAN

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