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No smoking, please!
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Zara combines its sixth anniversary celebrations with worthy causes
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Avoid tobacco Kris Srikkanth and Can Stop’s Vijaya Bharathi Rangarajan at the launch
Three simple steps to get a free drink. 1. Walk into Zara with a group of friends. 2. Claim responsibility for your friends’ safety and collect the ‘Designated Driver’ badge. As you will be your friends’ driver, you won’t drink the whole evening.
3. During your next visit, produce the badge and get a free drink.
It is likely that you have already seen posters advertising this sure-fire, quick fire way to a free drink. This reward for acting responsibly is open during the six-day celebration of Zara’s sixth anniversary.
The party started on March 24.
Today, Slave Farm, a group of hip-hop artistes from France, will entertain. On March 27 and 29, Obsession Latina, will present Latin American music.
In the smoking lounge, visitors get to look at photos shot by Sharad Haksar and Sunder. Can-Stop, which has completed 10 years of service, is instrumental in getting these photos, which carry anti-smoking messages.
Photos by Sunder show an athletic middle-aged dancer springing above tobacco fumes. A picture of health and happiness, this dancer symbolises the benefits of quitting tobacco.
With cigarette butts, Sharad Haskar shows statistics that prove how much more deadly smoking is than other unnatural causes of death.
While unveiling the ‘photo campaign’, former cricketer Krishnamachari Srikkanth admitted that he is a smoker. So, he was the right person to talk about its evils.
“It is difficult to get rid of smoking. It started as fun in college, but stayed. I was off tobacco for seven years but relapsed. I badly want to quit smoking.”
During the anniversary celebrations, Zara will offer ‘retro food’ by reintroducing starters and fillers served in its early years.
PRINCE FREDERICK
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Metro Plus
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