Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | NXg | Friday Review | Cinema Plus | Young World | Property Plus | Quest |

Colour of choice

I quizzed 50 women on their favourite colour. Actually, no colour emerged a clear favourite. And, guess what? The colour that got a marginal lead was not red or pink, but green. On the other hand, most men I spoke to stuck to a narrower range of colours, with blue, white, grey and black making up the bulk of the vote pool.

Now this may not be a scientific sample pool, but it does set the ball rolling. Is there anything gender specific about colour? And, are advertisers misguided in thinking that reds and pinks grab the attention of women? And, do we reveal ourselves by what colours we hold dear? May be, but the findings threw up lot of surprises about favourite colours.

Take pink, for instance. It is supposed to be a feminine, delicate colour, and a hot favourite among women. But only two of the women I spoke to were hooked to pink. As for green and blue, well, they come in different shades — bottle green, ocean green, copper sulphate blue…

Younger women mention these tricky shades more than the older women, perhaps, due to more exposure. Surprisingly, no one mentioned orange, brown, or grey, though many said they liked orange on their walls.

Colours have their effects too — blue is said to be calming, red perks you up, green, cool and restful, lavender can evoke nostalgia or feelings of romance in women, and purple, spiritual and mysterious. . But then again, it depends on where you put the colour.

Unless, the colour happens to be your team’s jerseys’ or school uniforms, and you get to see the colour all around you! Teams sporting red are more ‘go-getters’ than others, a study says.

HEMA VIJAY

Printer friendly page  
Send this article to Friends by E-Mail