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Films on demand

Rajshri Media, the digital entertainment arm of the 60-year-old Rajshri group, has launched www.rajshritamil.com, a video entertainment portal dedicated to the Tamil film industry. Though this portal, people can watch movies free of cost. “Tamil viewers can watch full-length feature films, TV shows, songs trailers and other entertainment videos. All the videos have been licensed from leading content owners, including Kavithalayaa, V. Creations, Suresh Productions, Prasad Productions, Aditya Music, Shivaji Productions and Sea Records,” says Rajat A. Barjatya, managing director and CEO, Rajshri Media.

The group is also on YouTube (www.you tube.com/rajshritamil), and has a presence on social networking sites such as Facebook, Orkut and Twitter.

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