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Max effect ?

Max Hair Lounge opens in the city with some quick-fix solutions for your mane woes



Lace it up At the lounge

On a recent holiday, I picked up a funky wig with purple streaks, purely for the style quotient and to cover my hair when it is not washed. The reaction to it was rather interesting. Many of them who saw it now want wigs, specifically to hide their little inhospitable patches. And surprisingly they are as young as 28 and 30. A few of course are older.

Colouring, rebonding, perming… when it comes to looking good some people can do just about anything. And it doesn't take a genius to decipher the after effects of such chemical treatments on your hair. But chemical siblings wipe the frown off your face.

With MAX Hair Replacement and Extension, the American brand, your bald patches, thinning hair and other mane woes can be taken care of with a technique termed, “Skin Lace System.”

At the launch of Max Hair Lounge, a live demo shows how it really works. A gentleman by the name of Anwar agrees to volunteer. And like magic, in a matter of 15 minutes, his shiny pate is covered with thick hair. Anwar then happily sits back and lets one of the stylists even give him a new hairstyle. “Hair replaced using Skin Lace System has a warranty of one year, during which the person can wash the hair and even go for a swim, without any discomfort as this technology allows the replaced hair to blend with the existing hair,” says N.S.Karthikeyan, technical director, Max, India.

Chennaites have more reason to rejoice as the first Max hair lounge in the country has been set up in the city. “Around 50 Max hair lounges will be launched across India,” says V.J. Saran, director Max Hair Lounge.

According to Saran, a Bollywood actor spends around Rs. 2.5 crore every year on hair solutions. But Max's advanced technique won't make a hole in your pocket; it costs between Rs. 25,000 and Rs. 1,50,000 depending on individual requirement, hair texture, and extent of usage. A minimum of 45 days is all it takes to get your new set of crowning glory.

“We take hair samples and send them to Brussels, the place of manufacture. They test these samples there, match them and then send us the extensions, which are made out of human hair,” explains Saran.

If you are looking for extensions in pink, blue, red, green or any other virulent shade, this place has it all.

Unlike hair transplant , this method doesn't require you to go under the knife. The extensions are simply stuck on to the scalp with the help of natural products. No metal clips, which means no more metal detectors beeping at security checks.

PRIYADRASHINI PAITANDY

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