Online edition of India's National Newspaper
Saturday, Jun 26, 2010
Google



Metro Plus Hyderabad
Published on Mondays, Tuesdays, Wednesdays, Thursdays & Saturdays

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | NXg | Friday Review | Cinema Plus | Young World | Property Plus | Quest |

Metro Plus    Bangalore    Chennai    Coimbatore    Delhi    Hyderabad    Kochi    Madurai    Mangalore    Pondicherry    Tiruchirapalli    Thiruvananthapuram    Vijayawada    Visakhapatnam   

Printer Friendly Page Send this Article to a Friend

Down to the last detail

Shilpa Reddy turns designer, prefers nothing short of international standards

Photo: Mohammed Yousuf

Shilpa Reddy

The test of a good product, in fashion, is when a garment is turned inside out. The finish speaks volumes of the effort gone into structuring the garment. A dress that has no loose ends and no threads hanging clumsily ensures that the wearer not only looks good, but feels good as well. It is this finesse that sets the designer apart. And Shilpa Reddy has taken steps to secure her place in this upper crust list. The former Mrs. India (2004) has turned designer and recently launched her clothes line. Armed with a diploma in fashion from the JD Institute of Fashion Technology in Hyderabad, Shilpa pursued a degree in fashion designing and merchandising Academy of Design, Toronto. If it took her years to turn designer, Shilpa has no regrets. The Mrs. India pageant, modelling and fashion were a natural progression, she analyses.

She credits her sense of fashion to the three years she spent in Toronto. “Saris and salwar kameezes were the only silhouettes I knew till I went to Toronto. The exposure to international fashion and the experience of living on my own changed me,” she says. The flair for fashion that was inherent in her got better and better.

Soon after the pageant, modelling assignments poured in. “A model's shelf life is short. I knew I could fall back on designing after modelling. I enjoyed modelling while it lasted. With time, I reached a saturation point. It wasn't stimulating,” she says.

In the meantime, she had come to be recognised as a style icon. And her at-home-studio began to be frequented by close friends. Orders for custom-made garments kept trickling in.

Her line of clothes, unveiled at Remanika, Banjara Hills, reflects her style statement. “I like power dressing rather than very feminine silhouettes,” she says. There is a diligent use of zippers, gold buttons and the structured outfits come with collars and pockets. “The cuts are Western and I've used a lot of linen. It's a luxurious fabric that not many acknowledge,” she says. The linen, often associated with plain-looking corporate wear, comes alive in youthful garments. Her strength, Shilpa believes, lies in the finish that is on par with international standards. “There is no compromise here. I hired the best people,” she says.

Lakme Fashion Week and setting up a retail store are part of her long-term plans. But they will have to wait. Shilpa is a mother in waiting, due in August. “I didn't want to stress myself launching my own store now,” she smiles.

SANGEETHA DEVI DUNDOO

Printer friendly page  
Send this article to Friends by E-Mail



Metro Plus    Bangalore    Chennai    Coimbatore    Delhi    Hyderabad    Kochi    Madurai    Mangalore    Pondicherry    Tiruchirapalli    Thiruvananthapuram    Vijayawada    Visakhapatnam   

Features: Magazine | Literary Review | Life | Metro Plus | Open Page | Education Plus | Book Review | Business | SciTech | NXg | Friday Review | Cinema Plus | Young World | Property Plus | Quest |


The Hindu Group: Home | About Us | Copyright | Archives | Contacts | Subscription
Group Sites: The Hindu | Business Line | Sportstar | Frontline | Publications | eBooks | Images | Home |

Comments to : thehindu@vsnl.com   Copyright 2010, The Hindu
Republication or redissemination of the contents of this screen are expressly prohibited without the written consent of The Hindu