Metro Plus
Bangalore
Chennai
Coimbatore
Hyderabad
Guess what?
|
Meet fashion forecasters Delphine Lonjou and Faustine Baranowski
|
Besides the weather, forecasts have their own place in another sphere — fashion. The subject in question is not the ‘bold shoulders next season' or ‘high waists from last season' guessing that appears in pastime conversations, but a more formal area to which the industry pays attention — issues ranging from key colour stories to shape, materials and sourcing.
Recently, Delphine Lonjou and Faustine Baranowski, consultants from Promostyl, Paris, addressed a seminar in the country, on the trends for Spring/ Summer 2012, hosted by the Apparel Export Promotion Council. A fashion forecasting agency, Promostyl's services range from offering clients consultancy in such areas as creating, training, marketing, communication and retail space design, to publishing trend books in departments such as women's wear, menswear, children's wear, shoes and accessories, sportswear and knitwear and casual clothing, to name a few.
Fashion forecasters work 18 to 24 months in advance, they explain. “We work with a series of people who specialise in all sorts of areas, because fashion is influenced by all kinds of things, whether it's to do with architecture, literature, cinema, design, music, cosmetics… ,” says Delphi. An aggregate of the trends arising from each field becomes the basis on which trend books are developed. “Also, fashion weeks play a very important role in predicting trends,” Faustine adds. For example, the big influences for Winter 2011-12, they say, range from Scandinavian design to American television (of course, “Mad Men”).
Despite the emergence of new fashion markets, the Big Four — New York, London, Paris, Milan — remain undisputed leaders in deciding the direction the trend ship sails.
SHALINI SHAH
Printer friendly
page
Send this article to Friends by
E-Mail
Metro Plus
Bangalore
Chennai
Coimbatore
Hyderabad
|
