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Message on wheels
Sistema Shyam TeleServices, which nationally provides telecom services under the brand MTS, has partnered with the India Unite to End Polio Now (IUEPN) campaign supported by UNICEF for a polio eradication awareness using innovative out-of-home media to spread the message. The campaign will utilise space on public transport buses, including HOHO buses in Delhi (the Capital's first ‘Hop-on, Hop-off' bus service), for spreading awareness messages. The specially branded HOHO buses with polio awareness messages were flagged off from the Qutb Minar in New Delhi recently.
In addition to Delhi, a similar campaign on mass transport buses was also started in Mumbai and Kolkata. As communication partners for the programme, MTS will also be sending SMSes to all its subscribers and customers, creating awareness for polio eradication and notifying them about polio rounds on June 26. Shankar Bali, Chief Operating Officer, Delhi NCR and Haryana circles, MTS India, said, “As communications partner for the programme, our plan is to use the power of mobile technology to reach out to the maximum number of people and get them involved in the polio eradication programme.”
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