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Victims of the unwelcome message

R. DEVARAJAN

The personal computer is a remarkable piece of invention. Nevertheless, it has perils of its own. While the technology of the email is incredible for its speed and coverage, the downside is the increasing number of unsolicited messages delivered at its doorstep day in, day out.

Generally, the marketing enterprises all over the world dump their publicity material into the Internet and, at least, half of them are focussed at adult audience. There is no way to censor the obscene until the damage is done. As the children in the house are the most excited and inquisitive operators of the PC, the issue is difficult and delicate for the parents.

Chain messages received from known and unknown sources, imploring the receiver to retransmit them to a specific number of people, constitute the next irritant. However, most annoying is the affable manner in which people well known to the recipient, keep forwarding to him snippets that they have earlier received from similar sources.

Cause for irritability

They just perform the post office function in an immaculate style — not missing a single message, and never omitting a single recipient from their ever-expanding mailing list.

There are, also, specialists who generate their own sermons culled from different books and periodicals. The menu comprises anecdotes, aphorisms, jokes, sayings, and pithy statements. At the receiving end are the innumerable contacts that they have formed over their lifetime who suffer this pain in stoic silence.

Perhaps, it is the Good Samaritan attitude of the zealous sender that he wants to share and spread his own joy and happiness among his close circle of friends. However, such self-appointed evangelists should not presume that like themselves the recipients will also have plenty of time for perusing the forwarded attachments.

People desire and deserve to have their own choice about what to read. They need their own space and spice to enliven their personal lives. When the world has evolved and considers personal freedom and individual liberty as its insignia, triggering such messages across the Internet at unsuspecting people is not only repulsive, but also retrograde.

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