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Wall papers unrolled in the city

SWATHI. V

Photo: Mohd. Yousuf

Classic touch: Master Pieces, a one-stop shop for exquisite range of wall paper collection was launched in city. -

As the Director of a furniture showroom, Inseeyah L. Ezzuddin might be venturing a risk. But it has to be admitted that the custom of wall papers is taking a relatively longer time to be assimilated by the globalised aesthetics of Hyderabadis. Nevertheless, Inseeyah is supremely confident that the exquisite range of wall paper collection launched in her showroom Master Pieces (Ph. 9912260700) on Tuesday will be able to penetrate the hearts of city’s patrons who have so far been clinging to their ‘lappam’ and paint. She, of course, places special emphasis on “class”.

“My collection is only for people who look for a touch of class. Wall papers need that extra care in handling and hence are not for people who look for hardiness,” she says.

Though the nomenclature connotes paper, wall papers come in a wide variety of material including vinyl and fabrics. They can be plain as well as textured. While Vinyl is easier to maintain, luxurious raw silk would give your wall a look of post-renaissance tapestry.

“Vinyl can be wiped with a damp cloth, but raw silk needs specialised maintenance,” says Inseeyah.

Dry leaves stuck together into a drape evoke a wintry chill, while a collage of different shapes provides relief in a huge drawing room setting. There are special wall papers to suit teenagers’ and children’s rooms.

“Customised wall papers are due to arrive,” Inseeyah announces. When stuck on a wall, they allow the colour of the background to be highlighted through their intricate patterns.

The procedure to apply a wall paper is rather simple. The wall has to be levelled, smooth and free of moisture. Specialised glue is applied to the wall paper before pasting it on. Stick and peel wall papers are an effective alternative to the messy business of glue.

Inseeyah says that wall papers add an instant dimension to any room, even if it is only a side of the wall.

“Even a combination of three to four types could work separately for ceiling, wall and borders,” she says. Instant combinations in various media are available with her store

She is starting off with 16 catalogues of wall paper designs and has plans to extend them to 32. All her collection is from Europe, a part of it via Dubai. Prices range from Rs.50 to Rs.1,000 per square foot.

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