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One stop shop with a difference?
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Raheja Corp’s shopping village to open shortly at Pocharam will be a state-of-the-art mall of its kind in the country, writes Swathi.V.
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Inorbit India CEO Rajiv Bhatia
City- dwellers jaded with a surfeit of malls and offers are going to have a different shopping experience, an innovative one at that, where they can while away time during weekends. Inorbit Malls, a spin off from the widely known real estate giant K. Raheja Corp is developing a “Village” model of value retailing complex at Pocharam to open in early August. Modelled after the shopping village concept of Europe, the complex will not be a mall in the strict sense
of the term, but an out-of-the-town destination centre where one can drive in to have entertaining weekends.
Revealing the details at an interactive session, CEO of Inorbit Malls Rajeev Bhatia said that the venture under construction near the Raheja’s Mindspace will be a cut above other malls as it is designed to be a hub of global culture.
With a land area of seven lakh-odd sq. ft. and a built-up space of above four lakh sq. ft., it is also going to offer a spacious and unique shopping experience for the users.
The sprawling parking area is designed to house 883 cars at a time.
Ten bookings for the shopping space have already been done while 45 more are in the pipeline.
“This is the first such attempt in the country. There will be everyday events representing various arts and culture at the village.
It will be a perfect weekend destination for the city-dwellers where they can look for shopping, entertainment, and a fun-filled day,” Mr.Bhatia said.
The icing
Bargains of world famous brands with round-the-year offers will be the icing on the cake, he informed.
The village will incorporate eco-friendly concepts such as non-AC common areas, water treatment plants, usage of solar power and sophisticated building management systems.
While the expected customer base of the village centre will be the upper and upwardly mobile middle classes of the entire city, primary concentration will be on areas around Uppal, Sanskriti Township and Emerald Residential Project. Habsiguda, Nacharam, Ramanthapur and Ghatkesar will be the secondary trade areas that the mall will bank on while Vidyanagar, Kapra, L.B.Nagar and Tarnaka form the tertiary ‘catchments’. Now it remains to be seen if the village will be successful in wooing visitors into braving a distance of 15 to 25 kilometres for a weekend!
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