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A solution to every door that opens
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Everest Solutions goes all out to promote its latest product range in the city
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The city was a witness last week to a road show with a difference. For a change, the convoy and the accompanying personnel were not out there to promote a cosmetic product or a movie release or for that matter a political party; they were there to spread information about the latest door solutions.
Everest Industries Limited which offers a wide range of solutions for building and construction needs organised the innovative marketing programmes of ‘Boards for Doors’ in different parts of the city.
The retail campaign through road shows using mobile vans was to familiarise door solutions and promote the use of its boards as doors.
For woody look
The door solutions, the company informs, comes with a host of advantages compared to traditional wooden doors in terms of moisture resistance and immunity towards termite and vermin. These make the doors ideal for everyday application since the traditional doors warp or expand in variable temperatures and humidity controls, it says.
The boards can easily be coated with any kind of paint or simply polished to impart the look of wood. The company says that high quality wall boards are used to prepare Everest Doors and the wall boards are made using unique HSPC technology which makes them totally moisture resistant, termite and fire resistant.
The company’s roofing products and boards are available through more than 5,000 retail outlets spread across the country.
And Manish Sanghi, Executive Director, Everest Industries Limited says, “We are aggressively pursuing this campaign in Hyderabad to increase our dealer network and ensure that our products are available across the city”.
Product portfolio
Everest’s product portfolio comprises Everest Ceiling Solutions, Everest Wall Solutions, Everest Floor Solutions, Everest Cladding Solutions, Everest Doors, Everest Roofing Solutions and Everest Steel Building Solutions.
The company has manufacturing facilities at Kymore (Madhya Pradesh), Kolkata (West Bengal), Coimbatore (Tamil Nadu) and Nashik (Maharashtra). It has a state-of-the-art R&D centre at Nashik and has also established a green field, ultra-modern manufacturing unit, at an investment of Rs.120 crore, spread over an area of 21 acres at Bhagwanpur, Roorkee.
T. L.S.
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Property Plus
Bangalore
Chennai
Hyderabad
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Malabar
Thiruvananthapuram
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