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Makaan.com goes mobile
Makaan.com, People Group’s online property site, announced the launch of ‘Makaan Mobile’ - an SMS-based real estate mobile application. The application, developed by one of India’s leading MVAS companies, Mauj Mobile It provides an attractive alternative to property sellers who currently need to log on to the Internet either to list their property or to view responses from interested buyers. The application is compatible with almost all GSM models, and will cater to a subscriber base close to 200 million in India alone. With this application, Makaan.com becomes the first online property site to have launched a pure SMS based product. Ease of use, and mobile convenience are the cornerstones of success for Makaan Mobile.
Mr. Aditya Verma, Business Head, Makaan.com said, “All our innovations till date have revolved around ensuring ‘customer delight’, and Makaan Mobile is another step in this direction.”
The idea of the application germinated from the need to connect with users who are generally on the move and do not have regular access to the Internet.
This application will take Makaan.com product offerings to a far greater audience. With the launch of this service, we anticipate a 30% growth in daily property listing rate over the coming months.”
Currently South India has 55.9 Million GSM users and Makaan.com sees around 2 lakh unique visitors per month from this region.
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Property Plus
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