Demand grows for wellness products
Water luxury: Wellness products are in demand.
For those who are stressed out with work, travel and meetings, home is certainly the place to relax. Spas at home are becoming common in the State and even lifestyle statements in some.
According to Arunachalam Gopinath, president of the Indian Plumbing Association, Coimbatore, Tamil Nadu is a growing market for wellness products. People buy these to relax. In the case of new constructions, spa rooms are suggested apart from the regular bathrooms. In case of renovation, where space is limited, wellness products have a separate space in the bathroom.
Wellness products are of different types: steam therapy, water jet and tubs, hydrotherapy (with showers) and dry heat (sona therapy).
Steam therapy is the most preferred in the market and it needs a room that is minimum five feet by four feet. In the case of water jets, it can be just water, whirlpool, or chromatherapy.
This needs a room that is at least six feet by six feet.
In the case of hydrotherapy, water comes at different pressures and temperature and the system includes music, light and perfume as options.
These can also work as regular showers. There are some water showers with even 400 water jets. Dry heat therapy is used more in the Western countries.
Mr. Gopinath points out that about 90 per cent of the wellness products are imported. It demands post-installation service and hence customers prefer to buy branded products. Tamil Nadu is a growing market mainly because of awareness among customers.
According to Abbey V. Rodrigues, vice-president (Sales) of Cera Sanitaryware Limited, Tamil Nadu is one of the biggest markets for its wellness products, such as whirlpools and air pools. The demand is driven by individuals and institutions. Customers are brand conscious now and look for after-sales services too.
Cera is into sanitary ware, taps and wellness range. “We are doing good here and we are supplying to a large number of projects,” he said.
The company plans to have its outlet soon in Chennai so that customers can touch and feel the products.
It is also studying a proposal to set up a plant for wellness products.
M. SOUNDARIYA PREETHA
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