Retail Plus
Hyderabad
RETAIL SPEAK
Simplifying the great Indian wedding needs
INDIAN wedding celebrations are elaborate and often opulent affairs which have drawn admiration from the world over. The glamour, glitz and chutzpah associated with Indian weddings have not only created an ethereal aura about the rich and vibrant Indian culture but also spawned a whole new industry to cater to the needs of the great Indian wedding bandwagon.
The concept of exclusive wedding malls originated from the ever burgeoning needs of seamlessly lavish Indian weddings. Kalaniketan is regarded as the pioneer responsible for heralding the concept of wedding malls into India. It is now acclaimed as one of the biggest and finest wedding malls chain in the country with not just pan India presence but also in the USA.
A foreign company making it big and expanding its wings to India is no new tale of extraordinary success. But an Indian company growing at a scorching pace and garnering clientele even on foreign shores definitely is laudable and commendable.
Kalaniketan’s success saga inspires awe and has provided a solid platform for others to follow suit.
Kalaniketan was started 28 years ago in Vijayawada and it met with instant success by retailing top quality suiting’s, shirting’s, sarees and accessories.
Today the company has an International presence with 7 branches spread across India and USA. Mr. V Rajendra Kumar, the chairman of Kalaniketan says,” We are the first people to sense a fantastic business opportunity in the great Indian wedding industry. The very concept of an exclusive store dedicated to wedding needs originated from the feedback provided by our clientele who are mostly NRIs. Most of them cribbed about the unusually high amount of time taken to source wedding shopping material from different places.
The time, effort and money spent on criss-crossing the whole town for various things including clothes, jewellery, accessories and other related stuff was proving to be too cumbersome. That sowed the seeds for a revolution in my mind. Today the result is there for all to see.”
True to its reputation Kalaniketan retails sarees, suits, ethnic wear for men and women, footwear, bridal jewellery and other accessories enough to suffice a typical Indian wedding’s shopping needs. Top quality clothing, rare accessories, exquisitely crafted wedding jewellery, designer wedding cards and just about anything to do with a wedding are the company’s premium offerings.
Though Kalaniketan predominantly caters to the A & B consumer segments, its price range is surprisingly affordable. The store chain is mainly patronized by NRIs as they find the range, service and ambience absolutely impeccable.
“The ongoing IT & BPO boom in the city has increased our sales turnover by around 15% annually and this has been a regular phenomenon for the past 3 years. Not only that, the general purchase power of public has gone up considerably and this has translated into a brand new quality conscious consumer segment” says Mr. Rajendra Kumar.
Speaking about Kalaniketan’s festive season plans Mr. Rajendra Kumar avers that discount sales, special offers, new product range and lucky draws are on the anvil. Kalaniketan has now metamorphosed into a unique brand and is all set to embark on a major expansion spree which includes inauguration of 6 new wedding malls across India.
Of course, the hallmarks of Kalaniketan – quality, affordability, service and ambience are all going to be part of the new malls.
C P RAJ
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