Retail Plus
Hyderabad
Insignia - a new expression for youth
MENEZES Cosmetics India Pvt. Ltd. (MCPL) launched Insignia in India recently here at Hyderabad. Addressing a press conference in city recently Mr. G. K. Bhat, Managing Director - MCPL said that the "Made in England" range of personal care products was the creation of Shulton, known worldwide for its outstanding all time classic fragrances expressed through a fascinating bouquet of brands, of which perhaps Old Spice is the most recognized in India. Old Spice, currently owned by P & G, is licensed to MCPL for marketing in India and surrounding nations. MCPL has now taken over the rights of Insignia for India, Africa and Russia.
Insignia’s portfolio of products include Deodorant spray, deodorant sticks, body wash, after shave lotions, colognes and many more men’s personal care products. Insignia’s is very much a young fragrance, designed specially for the youth. One can discern its invigorating freshness mingling with its high energy notes, said Mr. Ronnie Netto, Director - MCPL.
Insignia’s signature notes are evident in all five of its fragrances: Sport, Fusion, Rush, Instinct and Zero. Designed to cater to the demands of today’s outgoing generation’s need to express themselves like they never have before. We live in a time of enhanced awareness, of who we are, our rights, our selves, our goals and our challenges. We’re more independent than ever before; the need to find our own unique identity has never before been so intense. This is a discerning generation disengaging the umbilical cord is not a question, it’s a statement, it’s an identity
Insignia’s distinct brand imagery and focus on youth made it a leading brand in the segment in the UK. The brand enjoys a significant share of leading international markets in Europe, New Zealand, Australia, and South Africa. MCPL’s Insignia will be sold through out India, starting right here in Andhra Pradesh, all the products will be "Made in England" and will deliver the highest quality standards.
MCPL is the driving force behind Old Spice in India, as well as the range of Xm deodorants. Promoted by Mr. Eric Menezes, of the famous Menezes Group from Goa, the company has earmarked aggressive plans to introduce several brands each designed for separate target segments right through India and the sub-continent apart from some select global markets.
In addition, MCPL also markets a premium range of baby care products under the brand name Biolane, which are made in France by Laboratories Biopha.
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