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Chennai
‘Grand’eur at its best!
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Sweets which taste ‘grand’ and delicious savouries cooked in pure ghee…Grand Sweets’ offerings are legendary for their quality and taste. Saravana Mahesh, current proprietor and grandson of G. Natarajan, founder of Grand Sweets reveals the reasons for their ever-increasing popularity
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“The manner in which the shop got its name is an interesting story,” declares. G. Saravana Mahesh, current proprietor, Grand Sweets. “This sweet shop was a small establishment back then and one of the customers commented that the sweets tasted really ‘grand’. That’s how the name came into being,” he proceeds to explain.
G. Natarajan founded this quaint little sweet shop amidst the hustle and bustle of Adyar. The tradition still continues, getting stronger as time goes by. Says Saravana Mahesh, grandson of the founder, “The reason why we exist and are popular is mainly because of customer support which has been there right from the very beginning.”
But what makes Grand Sweets a sure shot hit with the customers? “Our top-notch quality keeps our customers coming back to us,” says Mahesh proudly. The fact that the sweets are made without any preservatives and the oil is not reused bear testimony to the store’s escalating popularity. Ask anyone who has been to this store and they’d tell you how delicious the sweets are. The adhirasams, polis, adai-avial, south Indian style laddoos, mysurpa and kuzhi paniyarams will tantalise your taste buds. Their rice mix and pickles are as famous as the sweets.
As popularity soared sky high and customers began pouringin, Grand Sweets expanded their sweet tradition by setting up a new outlet at Anna Nagar. “My grandfather, G. Natarajan’s policy was not to have any branches. But as our clientele grew, we thought we needed to grow too, to satisfy our customers,” explains Mahesh. “What’s more, everyday I have so many customers who come and offer free advice which has been very helpful.”
“Our staff have been trained under my grandfather and all of them are very loyal to us. This is yet another reason why we’ve grown so much,” adds Mahesh. Mrs. G. Ranganayaki and Mrs. P. Rajeshwari have skilfully managed the store over the past twelve years. So, what’s in store for the future? “We are planning to expand and open many outlets which would follow the same tradition of high quality as our other outlets,” says Mahesh. Slow but steady expansion seems to be the buzzword. Tasty sweets, superior quality assurance and skilled service have attracted many loyal customers through the years. Grand Sweets is on the road to getting grander!
TUBA RAQSHAN
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