Retail Plus
Hyderabad
Toni & Guy launches Label.M
A new haircare concept from the catwalk direct to the client 2008 sees the launch of label.m - the only professional range by TONI&GUY, in India. Comprising 40 definitive products, label.m takes its cue directly from fashion and is designed as the ultimate ‘catwalk-to-client’ solution that cohesively completes the three levels of TONI&GUY’S brand mission: Shape - created by the stylist, Colour created by the Technician and Texture created by label.m
The vision born from a Mascolo family vision which has taken several years to bring to fruition, label.m demonstrates over 40 years of expertise. Label.m doesn’t hide behind gimmicks - its just simple, effective, stylish and as good as it gets.
“Just like a true fashion label - hence the M representing the Mascolo name -label.m links our ethos of interpreting fashion as it happens, and translating into wearable must-have hair”, says Sacha Mascolo-Tarbuck, International Group Creative Director for TONI&GUY/label.m
Label.m allows the stylist to create limitless, personally prescribed haircare solutions split into comprehensive categories. The high quality formulations harness nature’s most powerfully effective ingredients with a special cold water extraction process, which works to capture the highest level of extracts possible for optimum results.
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