Retail Plus
Hyderabad
Passport, Visa and Bulchand!
SOUNDS confusing? Well that’s the way it has been in Hyderabad since long. It’s common practice for Hyderabadis who get their Visa to go to a far off western country to take a detour of Bulchand’s before departing. The reason is simple. People love to shop for woolens at Bulchand because of the mind-boggling range and unending variety. Some of the finest brands including Monte Carlo and Casa Blanca are available in a wide range at the store. The 75 year old store obviously has the backing of a rich legacy that’s intricately entwined to the social fabric of the city. The store operating out of 2 outlets also retails lounge wear, leisure wear and night wear for both men and women apart from bed linen.
“We are as much part of the city’s culture as a Charminar or a Golconda. That’s the kind of iconic status Bulchand boasts of. Even today when the city is liberally dotted by shopping malls and new age brand outlets, we still command an envious market standing. Global brands like Monte Carlo and Casa Blanca trust us to exclusively retail their wares state-wide. That speaks of our market position” opines Arun Bulchand, the scion of the family. According to him, quality is the biggest success factor of theirs which has won them loyal clientele down the generations. “We still have customers who have been with us right from the day we opened our store” adds he.
Apart from readymade apparel, the store showcases home linen and furnishings of top most quality. Most of their stuff including quilts, pillows and linen is imported. “The range is whopping and it leaves the shoppers spell bound. Even the price range is huge which starts from just Rs 150 and goes on to touch Rs 50000” says Arun. Sleep in Luxury is their new line which is grabbing attention in the night wear segment. Luxury, comfort and top-end finish are blended brilliantly to customize a unique range of night wear for both the genders. Talking about the same, Arun says “It’s all about complementing. Night wear and bed linen are allied products and our range reinforces the same. Best quality bed linen and night wear are on offer on the same shelves giving the shoppers freedom to mix and match the whole look of home ambience.” Bulchand which has withstood the onslaught of multi-brand hawking shopping malls is now set for another landmark achievement in the form of expansion. “We are contemplating expansion through a store at a prime location in the city to reach out to more customers as the city has grown manifold” concludes Arun. Well, golden oldies never go out of vogue as proven by Bulchand.
C P RAJ
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