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Never make a film to lose money
On April 9, 2008, M. Saravanan of AVM Productions completed 50 years in Tamil cinema. His long journey began in the year 1958, when he joined the studios to work under his father. He began by working as a production executive on the film Deva Piravi, which was directed by R Krishnan and S Panju. The film was released in 1960.
However, he simultaneously began his own production of the film Maamiyar mechiya marumagal, under the banner AVM Productions. The film went on to be released in 1959.
The producer is proud about the achievements of the studio rather than his own. He says, “AVM is the only production house in India who has been producing films as well as serials over the last 61 years continuously.”
The production house has completed 170 films till date, and M. Saravanan is busy with two new projects. One is the Surya starrer directed by K.V. Anand, and the other is a Telugu film which stars Santhosh of ‘appy Days fame.
The biggest hit of the producer’s career was ‘Sivaji’ which raked in a record Rs.100 crores worldwide. The turnover for the studio till date would be around Rs.300 crores. The producer M. S. Guhan signs off by saying, “My father taught me never to make a film if I did not have the complete funds in my bank account. I follow his advice till date. I also believe that a film should never be made if you know it is going to lose money.”
SWARUPA PILLAAI
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