Learn music in 10 days

TAKING CARNATIC music to the doorstep. That's what Carnatica, a global educational network for Indian music promoted by vocalists S. Sowmya and K.N. Shashikiran is planning to do.

Come Navarathri, women and children visiting neighbours are requested to sing at the `Kolu' in south Indian homes. To dispense with the rigmarole of learning from basic `Sa..Pa..Sa..' Saralivarisai and Jantavarisai, Carnatica has come up with a novel idea - a special 10-day certificate course for Navaratri. The course which is on since October 1 will teach songs on Durga, Lakshmi and Saraswati - both the classical and devotional varieties.

The Navaratri special also envisages a special culture course which includes sloka, daily rituals, yoga, and Navaratri puja classes for children and adults. Veda classes are also on the list.

Carnatica's CD on `Devi' songs rendered by popular artistes are offered at a special discount of Rs. 150 per CD, Rs. 100 for 10 CDs and above or Rs. 75 only each for 50 CDs and above, Mr. Shashikiran says.

From Carnatica's faith in technology to take music to corporate listeners has emerged the concept of `CD Business Cards'. For corporate sponsors, Carnatica plans a gift of a CD card that neatly fits in a wallet.

With the company's input on their profile or with their promotional presentation, the Carnatica group will redesign it for them at affordable cost for other takers.

Catch them young seems to be the idea behind the Parichaya scheme. A part of this is the Carnatica Kids Club for Indian music, dance and culture with specially designed programmes for school and college students. Special talent search programmes, quiz, interaction with celebrities and culture camps will be part of the voyage.

Children between three and 13 years of age can become members for Rs. 200 per annum and they get a CD Rom and culture T-shirt together worth Rs. 599 - free of course!

Carnatica has a number of plans on the anvil, not just for Carnatic music but to promote all forms of music like the songs of Bharathiar, Bharatidasan, patriotic songs, `Siddhar Padalgal', art journalism and audio-video engineering technology programmes.

By Akila Dinakar

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