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India emerges as key EVEM

By Our Staff Correspondent

MUMBAI AUG. 5. While the enterprise voice equipment market (EVEM) in the Asia Pacific region has shown a decline (nearly 7.5 per cent), India along with Australia is fast emerging as a key area in this segment. The Indian market is now valued at $112.4 million, growing at a compounded annual growth rate of 17.6 per cent and slated to touch $349.5 million by 2008. According to growth consulting and research firm Frost & Sullivan, India comprises 10 per cent of the EVEM with a year-on-year growth of 16 per cent, .

Further the remarkable pace of growth is reflected in the fact that revenue from the Indian EVEM for the first quarter of 2003-04 is $5 million with projected revenue for the entire fiscal at $40 million. "Compare this to revenue of $10 million which was for the entire 2002-03,'' remarked Alok Shende, Manager Technology Practice, Frost & Sullivan.

With growth rates pegged at 16-17 per cent between 2002 and 2009, the banking and finance sector, call centres and the service industry are driving the EVEM enhancement in the sub-continent. And given the increased expansion of the low-end market (read class B and C cities/towns and small-medium sized enterprises) the Indian EVEM will continue to sustain this incremental trend.

However certain hurdles need to be surmounted if the Indian EVEM is to continue on the growth trajectory.

More productisation efforts (read R&D) need to be shifted to India by multinational enterprise voice equipment vendors so that the market becomes globally competitive subsequently driving volume growth. Vendors along with channel partners need to create greater awareness about EVEM systems such as wireless PBX, IP-Telephony and KTS.

Improving quality of service and offering interoperability would hasten the adoption rate of various enterprise voice equipment applications and products.

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