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``We have earmarked more than Rs 40 crores for investment in our recent foray into the BPO business,'' he said.
The consumer products behemoth has entered the BPO arena quite recently and has already invested about Rs. 20 crores in the venture. ``We identified the booming BPO business as a major growth areas,'' Mr. Godrej said. Listing out the areas under its BPO business, he said the company was catering to the tour and travel industry, medical transcription and accounting firms.
The fast moving consumer goods industry would ``definitely'' turn around this year. The growth in the sector would be pretty visible from the third quarter of this fiscal, Mr. Godrej said. PTI
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