Good Morning, Mumbai

The White Paper on Business

Business Line

Now from Mumbai

After years of depending on coloured business dailies, Mumbai finally gets its own White Paper on Business - The Hindu Business Line.

But colour isn't the reason it's fondly nicknamed 'The White Paper on Business.'

It's the in-depth, comprehensive nature of its business reportage that sets it apart as a paper that can't be simply skimmed through, but one that merits thorough reading.

So serious business readers, rejoice! You've finally got a business daily that will measure up to your expectations. And to those who feel we come across as a trifle too serious, we have only this to say. Sure, we're serious. 

But then, making money is serious business, isn't it?

Contact us:,

The Hindu | Business Line