India Inc and Employee Engagement
Its all about people. Both the employer and the employee are going through testing times. Fierce competition across categories is leading to movement of people among industries. Corporates are finding it hard to retain quality people. The concept of the welfare state could well be on its last legs while equations between employers and the people who work for them has changed, perhaps irreversibly. Praxis, Business Line's Journal on Management, brings together essays which influence relationships at the workplace today.
When brands beckon
It's a double whammy for marketers: a marketplace littered with brands and a highly demanding and evolved consumer. How are they going to acquire, retain and susatin their relationship with the consumer, that too when the traditional rules no longer apply? Praxis, Business Line's Journal on Management, answers precisely this question while bringing together insights and experiences of practitioners from a cross-section of industry on the critical issues that confront branding as a discipline today.
'Corporate Social Responsibility -- How companies are delivering the goods'
Beyond business. The title certainly isn't a sardonic comment on the affairs of the corporate world rendered infamous by names such as Enron. Rather, it's about how India Inc is acting beyond its commercial mandate to bring about a positive change in the community in which it operates. Read on about the experiences of companies which have given a new meaning to corporate social responsibility.
Praxis : India Inc's Global Gambit
All the world's a stage. Never has this Shakespearean line been more appropriate to India Inc than now. A resurgence in manufacturing has seen a wave of Indian companies making a mark globally, with many not just unafraid of treading the untrodden path but also readying themselves sufficiently to face bigger challenges. Read about how a clutch of Indian companies has made that leap of faith and forayed abroad either with acquisitions or grenfield projects.
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