IIMs and other business schools are a great source of attraction for many of the Indian citizens. In fact, the world also has recognised the contribution of IIMs in the genre of business schools that have become centres of excellence. The Indian School of Business ( www.isb.edu ), Hyderabad, which has on its board the who is who of the corporate world, has created a niche for itself. The vision of ISB is worth noting: to become an internationally top-ranked, research-driven, independent management institution that grooms future leaders for India and the world. ISB provides admission to graduates with work experience. Irrespective of the job that one has held or the industry that one has worked in, the applicants who have the results of GMAT and CAT are eligible to apply for the one-year Post-Graduate Programme. The academic credentials and performances are also looked into. ISB has given admission to those who have demonstrated leadership qualities in the organisation where they have worked. At ISB one can juxtapose theory and practice and come out successful and join the corporate world with élan.

Besides visiting the website, you should visit the sprawling campus which is a temple of learning and knowledge management. B-schools should take the cue from ISB and get to the nuances of business as a science and take it to the desired levels of success.

The Department of Commerce offers the Master of Tourism Administration (MTA), a two-year programme, for graduates. You can enrol directly with the Department that is located in Central College, Bangalore.

The University also has affiliated colleges which offer the MTA programme. Christ College (autonomous) ( www.christcollege.edu) also offers the course which has created a niche for itself in a short period for the inputs that are provided and of course the placements that are on offer.

Mass media reaches out to and influences large numbers of people through the tools of newspapers, popular magazines, radio and television. It is a means of communication that is technologically capable of reaching to most people and in an affordable manner. So being part of mass media, one can provide information and inputs that would help in the creation of an opinion, an opinion that would usher in change. As far the talents are concerned, one should be creative and have an inclination to put in long hours of work, besides empathise with the happenings in society.

You could contact the following institutes for more information on programmes in Mass Media:

Convergence Institute of Media, Management and Information Technology Studies (COMMITS). Ph: 25530923 or email: commits@gmail.com

Manipal Academy of Higher Education ( www.manipal.edu), Madhav Nagar, Manipal-576 119. Email: admissions@manipal.edu

Indian Institute of Mass Communication ( www.iimc.nic.in) (IIMC), an internationally renowned centre for training and research in Mass Communication. It is an autonomous body funded by the Ministry of Information and Broadcasting and has a campus in New Delhi. Karnatak University, Dharwad, and other Universities in Karnataka too offer programmes which will help you in achieving your goal.

SHAHEED KHAN

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