The Hindu Metro Plus Lifestyle Show is South India ’s largest consumer fair. With up to 80,000 visitors per year per city, it is a retail shopping extravaganza that offers a variety of product categories to customers in one place. Beginning with Chennai in 2004, the show grew to 3 cities in 2005 and 7 cities in 2006. This year, the show will be held at 9 cities: Chennai, Madurai , Coimbatore , Hyderabad , Kochi , Vijayawada , Bangalore and the new additions are Vizag and New Delhi .

The highlights of the show include product categories ranging from automobiles, home appliances, consumer electronics, computers, fashion textiles, jewelry, home needs and financial products to health care, handicrafts, resorts and hotels.

The Lifestyle Show is preceded by a grand launch party and a press conference widely covered by various print and electronic media. The fashion show at the event is one of the show’s major crowd-pullers. Wide editorial coverage and celebrity appearances at the event give the show and participating brands a large amount of publicity.

Other promotional efforts include digital flex hoardings at prominent locations in the city, a series of colour ads in The Hindu, The Hindu Metro Plus, Friday Review and a special feature on Lifestyle Show released during the event. Further, advertisements through leading FM stations, invitations to clubs and associations and promotional activities at public spaces will be undertaken to publicize the event.

The Hindu Metro Plus Lifestyle Show is widely recognized in the industry as a great brand-building tool apart from being an opportunity to interact with target customers face-to-face and showcase new products and offerings from the company.