Ahmedabad, March. 6 (PTI): In a bid to cash in on the cricket world cup fever, Tata Sky today announced a promotional plan in which consumers who purchase their services by April 15, 2007 will get three months free subscription.

"In a country where cricket is nothing short of a religion they are providing fans with an economical offer," company consumer marketing head Vikram Mehra told reporters.

"We expect good response to this scheme during the World Cup, which will further propel us to achieve our target of one million subscribers at the end of our first year of operations," he added.

The scheme also offers 50 selected subscribers a chance to watch the ICC Cricket World Cup 2007 final with actor Hrithik Roshan on April 28 in Mumbai, he added.