New Delhi (PTI): Going the Obama way to reach out to millions of people, BJP is now launching 'Advani TV' via IPTV technique to build the popularity of L K Advani, the party's prime ministerial candidate, in the run-up to the Lok Sabha polls.

The party has made arrangements to live telecast all functions to be attended by Advani through the dedicated portal www.Lkadvani.In, which is a first in Indian politics.

"It is an era of IPTV and the party has rightly decided to use the latest technology to cater the coverage of L K Advani's campaign trail in the comfort of their homes to every person who wishes to see him live," party's IT cell chief Pradyut Bora told PTI.

Netizens will be able to watch every event of Advani at the click of a mouse.

The party experimented the 'Advani TV' by telecasting the release of Tamil version of Advani's autobiography 'My Country, My Life' in Chennai held Wednesday last.

IPTV as a technology could be new to India, but in the American presidential polls, each and every step right from the candidature acceptance speech to the victory speech of Barack Obama was watched world over through this technology.