Chennai (PTI): The ongoing cable TV 'war' between Maran brothers and M K Azhagiri, Madurai-based son of Tamil Nadu Chief Minister M Karunanidhi, has further intensified the feud between the two families, dashing chances of rapproachement.

SCV, run by Kalanidhi and Dayanidhi, grandnephews of Karunanidhi, has not given its feed to the Royal Cable TV (RCTV), launched recently by Azhagri's son in Madurai.

As a result, viewers, whose cable operators had switched over to the RCTV in and around the city, are unable to watch popular channels like the Sun TV and KTV beamed by the Marans' SUN TV network.

Piqued by the 'non-cooperation' of SCV, of which former Union minister Dayanidhi Maran is the Managing Director, the RCTV moved the Telecom Regulatory Authority of India (TRAI) seeking a direction to SCV to supply the feed. But the application was withdrawn as TRAI felt it lacked material.

AIADMK leader Jayalalithaa, who never misses an opportunity to take on her arch political rival Karunanidhi, issued a statement, condemning Azhagiri for 'intimidiating other cable TV operators not to beam SUN TV programmes and alleged that the people of Madurai were living in fear.

Her statement was given a prominent display in the Tamil daily Dinakaran, owned by the Maran brothers, which reportedly angered Karunanidhi.

Consequently, the DMK high command issued a statement on June 26, ordering partymen not to have any truck with the daily and not to give news or advertisements to it.