London (PTI): Notwithstanding the terror strikes on Mumbai, India continues to attract tourists with a majority of them flocking Kashmir, a top Indian tourism official has said.

"India is a safe destination and Kashmir is absolutely safe. It is open for tourist traffic," Director, India Tourism, UK, Jagdish Chander said at the First Incredible India 2009 Roadshow at the Marriott Grosvenor Square Hotel here on Tuesday night.

Kashmir is fully booked for tourists this summer, he noted

Pranav Sarkar, Hon. Secretary of Indian Associations of Tour Operators said tourists from Hong Kong, Singapore, Malaysia and Thailand are flocking Kashmir.

India's High Commissioner to the UK, Shiv Shankar Mukherjee, who formally launched the Road Show by lighting a lamp, said "It is really an incredible India, a land of vast diversity. The Incredible India Programme reflects the truth."

The Road show showcases hotels, airlines, attractions and tours.

"This year our road shows are bigger and better than ever before. Over 30 exhibitors participated in the Road show, raising awareness of their product among those working in the travel industry in the UK," Mr. Chander said.

Similar Road shows will be held in Birmingham, Liverpool, Glasgow and Dublin.