D. Murali and N.S. Vageesh

Chennai: Indian management gurus have, for quite some time now, helped shape strategies and the thinking of top executives at the biggest corporations in the world. Along with C.K. Prahalad, Ram Charan and the late Sumantra Ghoshal, Vijay Govindarajan has helped push management thinking and articulate ideas that are at once catchy and profound in impact.

Prof VG, as he is popularly known, is the Earl C. Daum Professor of International Business at the Tuck School of Business at Dartmouth, USA. Regularly cited among the top gurus in business, VG is a popular teacher, who is now on an unusual assignment. He is the Professor-in-residence and Chief Innovation Consultant at GE, one of the world’s largest and most admired companies.

How did he get there? Just put it down to planned opportunism, he says.

As we meet Prof VG over an early morning coffee, he expands on the casual remark about ‘planned opportunism’. Here is what he said.

Planned opportunism. What is that?

Look at your careers! Fundamental changes have happened because of chance events. Life always changes because of chance events. But how you respond to a chance event is anything but chance. That’s the planned part.

I can think of four or five events that changed my life and who I am.

The planned part is about self-knowledge. In Hinduism, that is the highest form of knowledge. Most of us don’t understand who we are, what our passions are, what our capabilities and competencies and skill sets are, what we want to achieve in life. If we understand ourselves, then we are confident when taking a risk on a chance event. We see thousands of chance events every day – but we don’t act on every one of them. The ones we act on are related to our self-knowledge.

I’ll give an example of planned opportunism in my life. I did my CA – which required you to read some required texts. I used to look at this and also some reference texts in the library. One of these reference texts was a book by a Professor Anthony of the Harvard Business School.

The first line in that book on accounting was “Accounting is not a technical subject. Accounting influences human behaviour!” I thought WoW! I always thought accounting was boring – debits and credits. And here he was saying it was something very interesting. It had a profound impact on me. I still remember, I decided that day – I must go to HBS – do an MBA, study under professors like this.

That was a chance event – but it fundamentally changed who I am. Many times, there are things you create indirectly. Because I had the habit of reading books – and even though I read thousands, this was the one book that triggered my dreams. It’s a combination of chance events and intentional choices that shapes one’s life. That is why you can never plan fully. But unless you invest in capabilities, and unless you build skills that shape your life, you won’t be ready for the random events that you come across.

Jeff Immelt, Chairman and CEO of GE had come to Dartmouth to give a talk at our commencement a couple of years ago – that’s a big event where only big shots get invited – and the reason he was invited was that he was an alumnus.

When he came, I requested half an hour time with him – I always do that to find what I can learn from these personalities. In the course of the conversation, I told him about what I was working on – the three box approach to strategy. Something I said then must have clicked in his mind.

About 2 years ago, when I wrote the “10 rules for strategy innovators”, I sent him a manuscript and asked him if he would care to endorse the book. I never thought I would get a response because he must be getting millions of requests for favours. To my great surprise, I got a handwritten note, saying, “ I would be happy to do it after I read it”. Probably something about our earlier conversation triggered this response.

Now I’ll come to the interesting part. Jeff wants to leave a legacy of innovation as his stamp on the organisation. The focus is going to be on organic growth. You can imagine, if a company that is 175 billion dollars grows at 10 per cent, they would be adding something like a Nike, every year.

Jeff decided that he would place bets on 6 areas. When GE places bets, it places big bets. The six areas he identified were: Environment, demographics, digital technologies, infrastructure, emerging markets, and liquidity.

If you take environment, the biggest challenges are water scarcity and global warming. If you take demographics, the biggest challenge is an ageing population and rising healthcare costs. GE is now looking at how it can use its competencies to build breakthrough models to address these mega trends.

GE decided to invite an academic to push their thinking. Only a great company wants to do even better – and has self-confidence to say – ‘I can listen to others. I don’t have all the answers’.

I am not there to tell them what to do. It is more to accelerate their thought process. Sometimes it is good to bring an outsider and get his perspective to just question the logic and push their thinking. They can tap into my expertise that is in the sweet spot of what the company has embarked on. Hopefully, I’ll create a teachable set of lessons, which they can disseminate to others.

When I got a call 6 months ago, I asked for 2 seconds to think about it. I jumped at it. It is a great honour. The sheer symbolism – GE is a big company with big resources and they can go after anybody they want – was good.

The takeaways are phenomenal.

First, the opportunity to learn.

I am getting a front-row seat in a company that is solving a lot of basic problems. And because I am embedded in the company, I’ll see things which I’ll not see even if I go there as a researcher or educator.

I had been to Boca Raton, Florida for four days (January 2 to 6). It is a tradition of GE where the top 600 executives get their heads together and plan for the further and 2009. There were 40 business presentations. It was extremely confidential. I was part of it. These guys are laying out the big issues and the challenges and giving you the distilled wisdom. I was taking furious notes. I don’t usually take down notes. But I took 30 pages of things I learned in four days. And this is just the start.

The second benefit is the potential for converting this experience into articles and books – of course after clearance from GE. Hopefully I’ll have the opportunity to disseminate what I have learned from there.

The third is reputation. I believe that the institution you are part of always casts a shadow – good or bad. I have a brand. That will get strengthened. It is a great opportunity.

This is almost the same feeling I had when I went to Harvard to do an MBA. I didn’t know what good things would happen after that – but I knew good things would happen. It would open up a whole set of possibilities. I am a student – a learner. That’s the posture I am taking. The experience has been fabulous.