London (PTI): With more and more UK businessmen and professionals trooping to India, the UK-India Business Council is launching 'Cultural Briefing' sessions to them under its Insight India banner.

Among other common etiquettes, in these sessions the British businessmen and professionals would be taught Indian ways like saying 'Namaste' and greeting Indian women.

Speaking about the project, UKIBC CEO Sharon Bamford said, "India has a rich and diverse cultural landscape, a land of huge opportunities. The Council exists to ensure UK business is ready and able to capitalise on these opportunities.

"Helping business succeed in India is our priority and integral to doing business in India is an understanding of its religions, politics and etiquette. We are launching the Insight India series to address these issues," she said.

India is witnessing a wholesale migration of intellectual capital from the UK, with Indian companies recruiting Britons at all levels, from new graduate to senior management.

According to the British Council, there are already over 32,000 Britons who reside in India and the number is growing steadily. While UKIBC has taken up education on Indian etiquette, many Indian companies are training young graduates about British culture and mannerisms.

For its first session, UKIBC has invited noted culture expert, CultureSmart!Consulting CEO David Solomons to talk about cross-cultural framework, key cultural differences and the differences in values and attitudes in both countries.

He will also address stereotypes and generalisations.