New Delhi (PTI): Financial services firm Bajaj Capital has ventured into the business of providing advisory services for investing in art assets, with an aim to offer a balanced and well-diversified investment portfolio to its clients.

"Art is an under penetrated asset class in the portfolio of investors including the high net worth individuals. We are launching art advisory services very soon, to advice our clients on buying art pieces, which see a considerable rise in valuations over a period of time," Bajaj Capital Vice Chairman and Managing Director Rajiv D Bajaj said.

Elaborating about the various investment products the firm offers to its client, Bajaj said, "art would be our 'seventh' wonder as we already have advisory on mutual funds, life insurance, general insurance, fixed income, stock broking and Real Estate."

The minimum threshold for investing in art is Rs 5 lakh, so not only HNIs but other investors can also have the option to include the product in their portfolios, Bajaj added.

Bajaj Capital would facilitate the buying of paintings for its clients through various art galleries and would also have its own art advisory to guide them.

Later this month, the company would open the Bajaj Capital Art House which would showcase works by 105 artists and would be an inclusive centre for standardised, professional and comprehensive services in visual art.

"Along with the aesthetic pleasure, art is also a good investment avenue as its value grows considerably with time. If you compare it with stocks or even Gold, the volatility is much less and the valuations of art pieces always maintains an upward trend," Art adviser, curator and writer Sushma K Bahl said.