Hyderbad (PTI): The Max retail, a leading Dubai-based store, launched its second outlet in the city here on Monday.

The store is designed to provide an international look and feel to shopper's experience. Max-the international 'Value-Fashion Retail' brand from Dubai-based Landmark Group offers the finest of international fashion in the most affordable price range starting from Rs 99 to Rs 599.

With 78 stores globally, including 17 in India, the company plans to open few more stores in the country and by 2012, the number of the stores will be over 100.

Vasanth Kumar, Executive Director, Max Retail talking to mediapersons said, "Max is currently the largest value retailer in the country. Being the pioneers in the value fashion retail segment, we envision ourselves as one of the leading contendens in the category."

"We plan to be present across all metros and key Tier II and Tier III cities in the span of three years with 60 stories from the current 16," he added.

Each store cost about Rs four crore and the yearly reveneue expected is Rs 10-12 crores from each store, he added.