Bangalore (PTI): Dell, one of the world's best known technology brands, on Thursday admitted to there being a "softening in demand" in emerging markets due to economic slowdown.

"There is of course a softening in demand in emerging markets due to the economic slowdown", Mark Jarvis, Chief Marketing Officer, Dell told reporters in Bangalore on Thursday.

"However, we are looking at the economic slowdown as an opportunity to eliminate some of our marginal (local) competitors and help us gain greater share in the emerging markets such as Brazil, Russia, India and China", he said.