Diesel-run cars gain on customer satisfaction: Study
New Delhi (PTI): Diesel-run cars in India are gaining more acceptance in recent years as customer satisfaction on such vehicles has improved, says a study.
According to market information provider TNS, the diesel car segments have shown a remarkable improvement in delivering customer satisfaction.
"The two diesel segments — mall car and mid-size — show remarkable improvement on practically all aspects. This talks a lot about the improved performance of diesel cars," TNS Automotive Senior Vice-President Pradeep Saxena said.
Diesel cars have done well not just because of "low cost of ownership", but also for satisfaction with "performance and design", he added.
Besides, the report pointed out that some traditionally strong models, like Maruti Alto, continue to delight their customers with "extremely high" satisfaction levels across all product and customer service areas.
"The Hyundai Accent, Swift Diesel and Honda City are able to do much the same and this indeed speaks highly of how these manufacturers have been able to manage these brands using a holistic approach encompassing product quality, after sales service and brand image," TNS said in the report.
Overall, the India car industry has put up a brave performance in terms of satisfying customers with their products and services in a year which otherwise saw the mightiest crashing globally, it added.
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