Panaji, April 11 (PTI): The Big Chill, UK's hugely popular annual weekend music and art event, will for the first time hit Indian shores on April 14.

Ashwem beach in north Goa will host this two-day multimedia festival, which will bring together all kinds of music, except trans.

The British team is in the country after a successful series in the Greek islands, Cairo, Helsinki, Budapest, Prague, Australia, New Zealand and Japan.

"We are here to provide the best weekend of the year. There has always been a trans-party image about Goan events. This time, we are bringing in all kinds of art and music right from Indian classical to folk. We aim to touch the souls," Pete Lawrence, founder of this 13-year-old event, told reporters here.

"We have grown up from mere Sunday multi-media event to a huge popular musical event. We have grown slowly but steadily," Katrin Larkin, co-founder, said about the event's growing popularity across the globe.

"Our USP is that this is a family festival," Lawrence said.

The organisers have roped in Goan-born international celebrities like Wendell Rodricks for the event.

"I am not participating in the festival but surely support it," Rodricks an internationally-famed fashion designer, stated.

"Entertainment in the coastal belt has always been trans-music parties. This festival is a family event which will keep evils like drugs out from it," he added.