New Delhi (PTI): Nothing new if someone says that pirated versions of 'Race' or Hollywood's 'John Rambo' can easily be picked up from the grey market at much lower price than the original that would take time to hit the market.

What is worrying the industry now is that the pirated versions now come on good quality DVD's or CD's.

Though piracy has always been the bane of the entertainment industry, recent trends show that unlike earlier, the pirated DVD/VCDs are of the highest quality rather than shot clandestinely in a movie hall.

In some cases, like Hollywood films, they hit the streets even before the movie has been formally launched in the country.

According to a report by US-India Business Council (USIBC), the Indian media and entertainment industry worth close to USD 6,500 million is losing a little over USD 4,000 million per year due to piracy.

Bollywood actor-director, Aamir khan calls piracy as the 'greatest concern'.

"The greatest concern facing us (entertainment industry) is piracy. It is sad that India is not doing enough to check piracy," he said recently.

"We have been aware of this problem for long but we have not done anything much to keep it in check. A lot of time and money is spent into making a film...," Aamir adds.

Though Aamir's directorial debut 'Taree Zameen Par' was a runaway success both critically and commercially, he says, "There were more than 100 websites through which one could easily download the movie for free. This is part of the piracy ring."

Though the entertainment industry is looking for ways to fight piracy, the black market does not fear much.