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"Pass Pass" to the rescue


Jyotika

SOFTDRINKS HAVE already been featured in Hindi movies and now in the South, it's the turn of the mouth freshener.

The just released ``123'', made in Kannada, Tamil and Telugu, with Prabhudeva and Jyotika in the lead, features ``Pass Pass'', the mouth freshener.

The movie is a sit-com; the story of three brothers, all of them wooing Jyotika. Prabhudeva's real-life brothers are the co-stars.

Whenever they get stuck in their romantic attempts, "Pass Pass" comes to their rescue.

Adding spice to ``123'' is an exclusive "Pass Pass 123" offer at select cinemas screening the movie. "123" is Pass Pass's second major in-film product placement after Subagh Ghai's "Yaadein" where the mouth freshener played cupid between the star couple Hrithik Roshan and Kareena Kapoor.

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