The Viva girls
A maiden stunt.
IN an age when image makeovers and the correct branding can position you as a winner, the debut of India's first ever girl pop band, Viva, was not unlike the unveiling of a mega brand, with all promotional strategies under check. And so last week, the capital was treated to the event. Even as the five young girls selected from among 60,000 participants were given rigorous training and other inputs necessary for them to refurbish themselves into a hit act, Channel V, which had thrown up the idea of forming a girl band, and has signed them up for a two-year contract, went all out on a publicity blitz. Viva was presented with a squeaky clean, funky and yet "girl-next-door" image, so much in keeping with the times. The quality of the music? Leave that to the masses to judge.
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