News 24, Breaking News: No evidence against Rajesh! No evidence against Nupur! Wow. That really is breaking news, isn’t it?
Did we become crime junkies overnight? Or are we seeing the multiplier effect of a trend that has been for some time in the making?
Selling crime (and through it morbidity) are the route to widening the consumer base for news. Hindi newspapers emphasised crime when they were catering to first-time subscribers and trying to create readers in places where there had been none. Back in 2003, sitting in the office of the Hindustan in Patna, I got my first lesson in the importance of crime news and criminals. Said the resident editor: “Gangsters have become MLAs. Every political leader, every criminal wants to be covered in the Hindustan.” And the chief executive of the paper said that they worked hard to figure out what new readers in small towns and villages wanted to read about: “Crime news they want of whole State. Political news they do not want. Crime is on top of everybody’s concern, crime has to be there.”
It takes demand to create supply. Crime would not trigger the media imagination the way it does without a society which hankers for such coverage. So what is it about middle class TV consumers the world over which makes crime coverage so irresistible to them? One answer is that it affects their lives. It has immediacy. As the owner of News 24 said in an interview a couple of years ago, to a man in Bahraich, it’s far more important that a local criminal has been caught than the talk about government formation in Bihar.
That’s one part of the argument. The other is that with the steady influx of new news consumers into the viewer universe, there are constant shifts in a country like India in what people want to see on a news channel. A Star News executive commenting on news trends in 2007 said that the last few years had seen more new viewers added, many of whom have non-traditional preferences. A new news consumer is inevitably a less sophisticated news consumer, more attracted to neighbourhood crime and bizarreness than matters of State.
Channels responded by adding reality show content news. The Star executive said, in 2007, news became more encompassing than ever before. “Thus, it was no coincidence that the year of experimentation was also the year that saw genre expansion.” (On Indiantelevision.com.) Get that: when news stretches to encompass the bizarre and freakish, it is called genre expansion. Such expansion has now taken India TV to the top of the ratings chart.
Statistics illustrate the broader trend of shifts in the content of news. The Centre for Media Studies in Delhi did a study which showed that the time spent on political news in the year 2007 has come down by more than 50 per cent. Political news coverage by Hindi news channels dipped from 23.1 per cent in 2005 to 10.09 per cent in 2007.
But sports, entertainment, crime and human interest news coverage almost doubled from 27.9 per cent in 2005 to 53.1 per cent in 2007. At the same time, agriculture, education, health and environment-related news have not seen any net change; their coverage has been as insignificant in 2007 as earlier. Corruption, TV executives report, is no longer of interest to their audiences.
Another important catalyst has been competition itself. With each new channel that breaks into the market, the distribution costs rise because DTH bouquets and cable operators increase their carriage fees. This now runs into a few crores per channel. When competition increases and distribution costs increase you balance your budget by cutting on news gathering costs. India TV recently spent a good 15 to 20 minutes showing how a magician had made a prostrate girl rise into the air without visible support.
Think of what it would have cost to substitute that time period with hard news from several locations, and you will know why we see the news we do.
The assault on young minds
Photo: G.R.N. Somashekar
Growing up with the TV: When children are the audience, channels need to be discriminating.
Television is called The Other Parent because of the amount of time children spend in its company. In a book titled The Other Parent: The Inside Story of the Media’s Effect on our Children, Stanford professor James P. Steyer
argues that the lack of social responsibility in many media companies as they cater to stockholders over children has meant that children are exposed to sex, coarseness, violence, and commercialism long before they are ready to understand them.
In the Aarushi murder case, middle and upper middle class children too were sufficiently exposed to the crime’s coverage for the following to be noticed: