"G" for glamour?
The twinkling notes and the ethnic backdrop radiate a happy energy. It's perfectly in sync with the vivacious Sheetal Mallar who paces around with frizzy hair and a free-flowing dress.
A gleaming gold chain and pendant adorn her back. Yes... back, for it is a snappy commercial for World Gold Council's "Collection G" with its punchline "Gold so different, you'll wear it differently!"
After the much-hyped avatars like copper-finish, dull antique look, glistening white gold etc., it is now back to gold in its typical yellow form. Yes... yellow is back. In a big way.
From pop icon Jennifer Lopez to our own Riya Sen and Sheetal Mallar, gold is casting its yellow spell yet again. That despite the raging platinum passion!
The trendy line of lightweight jewellery for "fashion-conscious women" is hallmarked. "So when the tag says 22 karat, that's what you get", assert the Gold Council spokesperson. Be it pendants, earrings, bracelets or rings, the designs are sleek a fitting foil to today's eccentric elegance. That multiculturalism is reflected in the designs that fuse Western chic with oriental detailing. Abstract forms, geometric cuts and motifs drawn liberally from Nature's pulchritude form part of the repertoire. In an attempt to rev up yellow gold's gilded face, the Gold Council has plugged the prices to as low as Rs. 1,000 "to give young women the freedom to buy stylish jewellery on their own terms."
At a recent function got up by the World Gold Council to launch Collection G, a bunch of models performed three "acts" donning the creations (one had to search for the jewellery as they "wore them differently!)
Retailed through select outlets in the city (VBC, G. R. Thangamaligai, Vummidi Bangaru Jewellers, Dhanalaxmi Gold House, Nathella Anjaneyulu Chetty, Nathella Sampath Jewellers, Prince and Original Kerala Jewellers), Collection G is for those fastidious about fashion.
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