Down the fashion lane
SYEDA FARIDASYEDA FARIDA
A fashion show at 10 Downing Street showcased not just the exotic designs but also the lifestyle of a new generation, which chills out anywhere and anytime.
DESIGNER DUO: Sarita and Nirmal Mandoth
MUSIC AND hi-fashion make a heady combination. The event was Seagram's Blenders Pride Fashion Show at 10, Downing Street on Friday evening.
`Sheer Elegance' was the look of the evening that featured fashion for high society evening-outs with emphasis on ethnic Indian and Indo-Westerns, with minimal accessories combined with natural make up and clean-gelled hair.
Leading designers from Bangalore, Sarita and Nirmal Mandoth, lined up four sequences for the event. "The fabrics are georgette, crepe, chiffon and lot of cross fabrics with distinct cuts. Women have changed, be it body language or awareness on fitness. Men too are not behind in fashion today,'' says Nirmal Mandoth.
The one and a half hour event saw the same showcased -- haute couture for men and women. A stunning show stopper in crushed gold set the ramp on fire followed by the `Moonlight Collection' in black, featuring saris, the black softened by the use of zardosi in antique finish combined with cut `dana' and beaten silver apt for a heirloom collection.
The `Wine Collection', a predominantly georgette range with delicate embroidery that featured next on the ramp hit the right chord with people being very `summerish' and wearable. The Indo-westerns with short kurtas featured in this collection. The men's wear saw suede suits with ethnic brocade shawls to a bold red double-breasted pairing up with a black trouser.
GUYS `N' GALS: Clothes and attitude got showcased.
The `Moody Grey' sequence in satin, crepe and georgette presented a rich combination of brown and grey and again showcased a wearable collection. The `Pub Clothing' for men, launched at the show saw bold green, purple and blue trousers with a shimmering see-through white shirt with contrasting `badla'. ``A lot of youngsters are into pubbing these days. This collection is for them,'' says Nirmal.
The fashion show was interspersed with show stoppers presenting the wardrobe designed for the Miss India contests by the duo featuring the feminine net and crushed silk in pink to the bold indigo and white piece. ``The cut is great and the clothes are glamorous. They make you feel nice on the ramp,'' says Melanie, the Miss India finalist from Bangalore.
Having started with just a single sewing machine and four people, today Sarita and Nirmal Mandoth have an export market in US, Spain, Dubai and UK, an online store (www.mandoth.com) apart from a chain of Mandoth studios at Bangalore, Chennai and shortly one in Hyderabad. "Hyderabad is a mature market and we have about 150 clients from the twin cities who come to Bangalore for the clothes," says Nirmal.
``Hyderabad is evolving slowly with people going in for good clothing .The black was good. You can never go wrong with black and copper. And the idea of 10 Downing for the venue was great," says designer Vivek Khurana , from Origins.
"The main aim was to bring in new venues and fashion close to the masses," says Rahul Dev Shetty, who choreographed the show. Apart from being a model with campaigns for Wearhouse and Sri Lankan CTC, Rahul has moved to choreography four years ago and has over 100 shows to his credit.
The fashion show went on to prove that an element of seriousness was coming in with fashion shows taken more seriously and to the right audience.
``The idea was great. A lot of imagination has gone into the concept," said Alyque Padamsee who gave away the prizes. ``Wish we have a pub like this in Mumbai,'' he added.
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